![]() And for many, the Mac plays a pivotal role in this space.” “Whether it’s in a home or an office, each studio is unique, customized with the tools that complete the user’s workflow. ![]() “A studio is where creators, like designers, scientists, and developers, change the world,” the company said in explaining the naming behind the Studio Mac. Powered by the company’s newest and most powerful silicon, the M1 Ultra, Apple announced a new Mac Studio desktop, as well as a Studio Display. “Today, we’re going to focus on the place where so many people create their life’s best work: The Studio,” Apple said in highlighting the new home of the M1 Ultra chipset. “We’ve been working hard to deliver new products and services that help you stay connected, productive, and entertained,” Cook said as he kicked off the keynote, which highlights the performance theme Apple wove into all of its product updates and announcements today.
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